Tuesday, 01 23rd

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8 Books to Sharpen Your Ninja Marketing Skills

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You may not be a marketing consultant by trade. But each of us, once hired to handle work for our client, becomes part of the giant grinding wheel of marketing; and even a cursory knowledge of the marketing basics, along with some hot tips from the minds and sciences on the bleeding edge, will give you the sharper dueling blade you need to pull ahead of your competition (but no beheading please).


Finding Creativity in Unexpected Places

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this article included a list of five suggestions for expanding one’s creativity:

  1. Try photography
  2. Make something by sewing it or employing another craft
  3. Learn stop-motion animation
  4. Take a writing class
  5. Take a drawing class

These are very good suggestions, but, to me, they don’t go far enough. All too often, we creatives are criticized for not understanding how non-artists work. So, it’s time to break out of our artistic bubbles and explore the rest of the world. And, not to worry, there are plenty of friendly tour guides out there.

Take, for example, the manufacturing plant I visited in late July. A relative co-founded the company, and I’ve heard him talk about it for years. But I’d never been there. Now, you may be thinking that I just visited the dullest, most uncreative place on the planet. I mean, come on. A manufacturing plant. How exciting can that be?


Goal Planning: Is There Life After Freelance?

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A goal without a plan is just a wish.

You might have noticed it already, but I really enjoy living the freelance life.  The freedom and the flexibility that I now have allows me to look at things differently.  I may not have the security that comes from a steady paycheck, but as one commenter noted a while back, it’s unlikely that all of my clients are going to disappear at the same time, and I will always have the ability to go out and find new clients.


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