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Finding Work

Build a Killer Online Portfolio in 9 Easy Steps

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Every freelancer should have an online portfolio. You’ve got one, right? If not, skip to the last paragraph of this post. It’s written for you.

If you do have one, you can breathe a sigh of relief. You’re halfway there.

Building your portfolio is easy. The hard part is making it good. A killer portfolio does more than just showcase your work. It transforms visitors into clients. Best of all, it’s an automatic work generator.

In this post, I want to show you how to take your online portfolio to the next level.

1. Ask the question

Online portfolios tend to come in one of three shapes: a blog, a website, or a dedicated solution (something that’s just a portfolio, without any of the extra stuff).

The question I’d like you to have in mind as you read this is: how well does my site answer the questions potential clients are likely to have?

2. Focus on simplicity

Your portfolio exists to impress and persuade potential clients. If you have a blog or website, though, you might (wisely) be trying to draw traffic from other sources. Maybe you’re sharing your knowledge, or providing value in other ways.


10 Simple Website Changes that Will Increase Your Sales

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Is your website delivering new clients on a regular basis? Is your site’s sales funnel optimized? Have you been meaning to make changes to your site that improve your bottom line? Realistically, how effective is your freelance business website today?

If you rely on the web for your business, then you worry about getting more people to your site, and converting more of them into clients. Most people worry a lot about the former, and a little about the latter. This is backwards, because a small amount of quality traffic combined with a high-converting website can yield much greater returns for a freelancer than lots of traffic and a poor website.

The good news is that there are many simple changes you can make to your own site to increase the bites you get from prospects. Let’s look at setting objectives, targeting headings and graphics, utilizing each page area of your site, calls to action, and more. Here are ten quick website changes that will take you no more than 30 minutes each to implement.

1. Figure out your site’s objective

What is the business goal of your website? Surprisingly few freelancers have a clear answer. If you don’t know the ultimate objective of your site, then the site is a liability rather than an asset. Any clients you get from it are purely accidental.


Starting a Niche Blog

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So you want to start a blog. You’ve decided on WordPress, Blogger, LiveJournal, or whatever, which is a good first step. Before you start blogging you need to think about how you’re going to differentiate your blog from the thousands of blogs out there in the blogosphere.

Many writers spend their day writing copy for their clients that isn’t particularly interesting to them—sometimes it’s downright boring. A blog allows them creative freedom to write about whatever they want. But sometimes, it’s that overwhelming freedom that dooms their blog from the start.


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