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Finding Work

Dealing with the Worst Response to Your Sales Email

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You’ve all read the books about starting out in freelancing – the ones that discount the time spent “preparing and perfecting” your brand, as a means to avoid shouting: “I’m in business! Come and get it!”

I couldn’t wait to begin full-time freelancing, but dreaded the sales aspect. Loud announcements? Drawing attention to myself? Horrifying.

Cold calling? Are you even a little serious? I don’t even like calling for pizza.

Maybe I could just… get the world to come to me. Random girl typing away from random laptop… sure, they’d beat the door down any day. I settled on the lesser of two evils: I’d send emails.


5 Ways To Get Your First Client

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can be fun and exciting, especially when you’re first getting started.

You have a new income stream, a new amount of freedom and control, and if feels like you’re taking charge of your skills and talents.

Of course, those are just a pipe dreams if you can’t find a client.

So how do you get started? How do you actually go about finding that first client? I don’t have all the answers, but here are a few ideas for kick-starting your freelance career.


Do You Care About SEO? How About $80k in New Sales?

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Search Engine Optimization, or SEO, chances are you’ve heard of it. You keep seeing articles about SEO, have probably even read a few of those articles, and it sure looks like everyone else is doing it.

But why should you care about SEO? Easy: SEO can bring you business.

Better yet, SEO actually makes new clients come to you, instead of you having to do a bunch of sales and marketing. And although we all have to do sales from time to time, chances are that cold-calling, follow-up, and sales calls are your least favorite things to do.

But wait, there’s more. Since SEO can bring you business, it essentially brings you money. That’s right, cash. And everyone cares about cash. I know I do. In fact, some simple SEO helped me gain $80k in sales, and it can for you too.

How Big is the Benefit?

That’s a great question, and one that a lot of SEO experts try to answer with varying degrees of success. The problem they run into is that it’s usually difficult to know exactly where revenue comes from. Maybe a client calls you on the phone, but you may not know if they found you through your website, by word of mouth, etc. Or you sell a widget on your website; but did the customer find you via a Google search, or from a print ad, a TV commercial, a tip from their bartender, or some other channel?


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