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Dealing with Clients

Get an Edge on the Competition

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You’d be surprised to hear how often clients tell me they went with us not because of the quality of our work, but because we ‘spoke their language’. So many times I’ve heard them say ‘the other designers were intimidating’ or ‘we didn’t understand what they were talking about’. Or even worse; ‘they didn’t seem interested in our business’.

Most freelancers are so busy trying to prove to potential clients how creative they are that they ignore their clients needs in the most basic sense. Save your creative talk for people in your industry. Talk to potential clients about what you can do for their business. Discuss how you will help them:

  • communicate effectively with their customers;
  • get a new market’s attention;
  • get a larger audience; or
  • just how to make them more money!

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