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Building Credibility: 11 Ways to Show You’re a Professional

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Winning a job in the freelance world often comes down to who is the more credible and more professional candidate.

It’s a sad fact, but many freelancers are inconsistent with their customer service and underwhelming with the quality of their work. In the several years that I’ve worked with freelancers, I’ve seen both unbelievably good work and unbelievably bad (as I’m sure most of you have as well).

When it comes down to the wire, your potential clients are trying to figure out which category you fall into: the good or the bad.

So how can you show that you’re an honest and hard-working freelancer? A lot of the time it’s the little things that count the most.

1. Have an established pricing structure

Nothing will help project professionalism more than knowing what your work is worth and charging accordingly.

Nothing will help project professionalism more than knowing what your work is worth and charging accordingly. Set up your pricing structure early, and know it completely before pitching to a prospect. If your work requires sending proposals, then be ready to give a ballpark estimate when asked.

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Marketing Your Business Like a Pro

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you are talented, hard-working, creative, and do great work. Their one Achilles heel? Marketing!

Your business can be divided into two segments-service and marketing. If you are reading this article, then the assumption is that you care about your service and about improving your business. The second part of any business is marketing. Don’t shy away from tooting your own horn. A lot of freelancers I know are not comfortable with marketing because they feel like “Slick Willy” a typical car salesmen stereotype. But marketing doesn’t have to be underhanded. In fact, marketing is really about being an excellent communicator. Create a strong message, and then communicate it with confidence so that the people who are in need of your service can know who you are. They want you as much as you want them!

Marketing is often one of the most misunderstood concepts in the world, and most people flat out hate it–and I have an inbox full of queries to prove it.

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101 Essential Resources

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The web is such a big and wonderful place, packed with tools and resources which you all too often don’t know about. So to help all you freelancers out there we have compiled a gigantic list of resources, categorized up for your benefit. If you know a resource that we’ve missed, let us know as we’re always looking to grow this list!

Update: Well it’s actually 126 resources now, thanks to all the people who added resources in the comments

Timing

These are tools to help you time and track your work. Some of them plug into invoicing programs and some even come with them built in:

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